KC Motorgroup Ltd. (KCMG) is pleased to announce that they will return to Formula Masters China Series under the “CEBU PACIFIC AIR by KCMG” banner for the third straight season this year. After a successful partnership in the Asian series in 2014, KCMG and Cebu Pacific Air looks to further extend their relationship and is set to roll out interlocking campaigns and dynamic marketing efforts together.
Last year, CEBU PACIFIC AIR by KCMG dominated the top Asian entry level Formula series after winning the Team Trophy Award and Drivers Championship title with James Munro and Dan Wells. KCMG and Cebu Pacific Air’s renewed partnership in 2015 aims to promote Asian motorsport through Cebu Pacific Air’s extensive network in the region. More so, the collaboration between the Philippines largest airline carrier and one of the most successful motorsport teams in Asia brings mutual benefits to both parties.
Apart from the joint efforts that will be implemented throughout the season, KCMG will once again incorporate Cebu Pacific Air’s branding with the team’s iconic blue and white livery design for the cars that they will field in the championship this season.
Formula Masters’ six-event calendar will highlight 18 rounds, which will be held in Cebu Pacific Air destinations, namely Malaysia, Indonesia, Japan and China. The events will be held alongside some of the most prestigious motorsport championships such as the Porsche Carrera Cup Asia, Lamborghini Blancpain Super Trofeo Asia, Audi R8 LMS Cup and the much anticipated launch of the KL City Grand Prix in August.
Candice Iyog, Cebu Pacific Air VP for MARKETING and Distribution : “Cebu Pacific looks forward to a stronger partnership with the KCMG team, as we fly them to different legs of their tournament across Asia. We wish them another successful season, and plan to roll out more synergistic campaigns to raise more awareness about their rounds,”
Paul Ip, KCMG Founder: “We’re happy to extend our partnership with Cebu Pacific Air as we enter Formula Masters’ third season this year. They have been one of our long-standing sponsors and we’ve always valued the trust and support that they’ve given us through the years. We hope that this year’s collaboration will produce nothing less than what we’ve achieved from the previous season.”
Cebu Pacific Air flies from Manila to 28 international destinations, namely Bali, Bangkok, Beijing, Brunei, Busan, Doha, Dubai, Guangzhou, Hanoi, Ho Chi Minh, Hong Kong, Incheon (Seoul), Jakarta, Kota Kinabalu, Kuala Lumpur, Macau, Nagoya, Narita, Osaka, Phuket, Riyadh, Shanghai, Siem Reap, Singapore, Sydney, Taipei, Tokyo and Xiamen. It also operates the most extensive network in the Philippines with destinations such as Boracay, Palawan and Coron.
KCMG operates closely with many partner companies and racing organizations around the world to provide unrivalled Motorsport Services, Equipment, Team Management and quality distributorship in the Automotive Industry.
For more information about KCMG, visit www.kcmg.com.hk. To keep track of latest updates, please like KCMG’s Facebook page or follow @KCMotorgroup on Twitter and Instagram.
