KC Motorgroup Ltd. (KCMG) is pleased to announce that Japanese Premium Denim Streetwear brand EVISU will be one of their partners in the upcoming FIA World GT Cup, which will be held as part of a series of motorsport events to celebrate the 65th edition of the Macau Grand Prix from November 15-18.
This partnership highlights EVISU as the main sponsor of the #18 Nissan GT-R Nismo GT3 piloted by Alexandre Imperatori, which the Hong Kong-based squad will field along with two other entries in the FIA World GT Cup. KCMG and EVISU are set to roll out dynamic and interlocking marketing efforts on and off track and are set to reveal a special edition EVISU livery which will be donned by the #18 Nissan GT-R on the historic streets of Guia Circuit.
The Japanese Premium Denim Streetwear brand will also release a limited edition EVISU x KCMG Nismo GTR Shirt – details on how to purchase it will be announced on EVISU’s website and social media channels in the coming days.
Paul Ip, KCMG Founder: “It is a pleasure for KCMG to welcome EVISU as of our partner for the #18 Nissan GT-R in the FIA GT World Cup in Macau. Our team has always been keen to collaborate with brands that share the same level of dynamism and passion for their craft. We are looking forward to this fruitful partnership and to ultimately conquer the legendary Guia Circuit with a herculean Macau GP victory with EVISU.”
David Pun, EVISU CEO: “We are excited to team up with the renowned KCMG team to feature our custom edition of the Nissan “Godzilla” GTR. EVISU DNA loves to challenge the status quo and never give up. We look forward to our victorious result on Sunday.”
Alexandre Imperatori: “I’m delighted to be representing EVISU and KCMG in the FIA GT World Cup in the streets of Macau. With EVISU, we are forming a dynamic and innovative partnership and I’m looking forward to a strong showing in one of the world’s toughest race. This event and track have always held a special attraction for me and I’m very excited to be finally coming back to fight for the victory again. I’m sure our car’s special livery will turn a few heads and I can’t wait to drive it and unleash its fury.”
About EVISU:
EVISU was founded in Osaka Japan in 1991 and is named after the Japanese God of prosperity Ebisu. Initially only around 14 pairs of jeans a day were created, each one caringly hand-painted with the now famous seagull logo. EVISU captured the imagination of the detail-obsessed Japanese fashion crowd and spurred a revial of interest in vintage denim which spread around the world. Today EVISU has gained critical acclaim, as one of the ultimate denim must haves, is internationally know and embraced by both collectors and hipsters alike. EVISU was initially more a labour of love than a commercial venture and despite phenomenal success EVISU’s mission to create the highest quality products has remained unchanged. This underlying value defines EVISU’s position as an icon in the history of denim wear.
For more information about KCMG, visit www.kcmg.com.hk. To keep track of latest updates, please like KCMG’s Facebook page or follow @KCMotorgroup on Twitter and Instagram.
